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TikTok Grants Users Control to Decrease AI-Generated Content in Personal Streams

Users will soon have a fresh option that allows them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the company announced that it currently hosts over 1 thousand million AI videos.

Pilot Phase and Launch

The new functionality is undergoing trials over the next few weeks before a full-scale launch. This advancement aligns with a surge in AI-generated material, driven by recent video-generation tools.

AI Proliferation Online

It has been noted that almost one in 10 of the most rapidly expanding video streams on another major platform only show content made by AI. A large amount of this material is classified as low-quality AI content, a label for inferior, bulk-generated content that is often absurd or surreal.

Based on user feedback that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we want to offer the community the power to adjust the amount of that, based on their own preferences,” stated a company executive.

Volume and Proportions

TikTok shared that there are presently 1.3bn videos on its network labeled as made with AI. In total, in excess of 100 mn media items are added to the app daily, making AI-generated material a limited part of its complete catalog.

Customizing Your Feed

Members will be in a position to decrease or raise the volume of artificial media they watch by accessing the topic control feature in the app and selecting the AI content topic. Further subjects that currently be modified under the setting encompass current affairs, clothing, cosmetics, and movement.

AI Disclosure Rules

The platform’s rules require users to identify “realistic” AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.

Additionally, the service will henceforth apply an artificially created tag to content produced via its own AI tools, or identified by an cross-platform project for identifying artificial media. This action is aimed to deter users from attempting to evade the labeling process.

Responsible AI Funding

The company is also introducing a $2m educational fund for specialists and institutions to develop learning resources about using AI responsibly. This project will assist educational bodies dedicated to educating coding and technology.

Platform Protection

TikTok has defended its safety measures, amid debate over intentions to make redundant numerous content moderators in the United Kingdom. TikTok is planning to reduce 439 jobs in its user protection department in London, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.

A senior executive clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content ahead of it gets reviewed by staff. TikTok announced a significant reduction in disturbing and violent content reviewed by content reviewers over the previous year due to the use of its machine learning processes.

“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a extensive automated help is making a difference process content quickly.”
About the author

Jonathan Lawrence

Elara Vance is an industrial engineer and sustainability advocate with over a decade of experience in optimizing manufacturing processes.

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